Overview
Localisation of the key art and title for Five Feet Apart for the Hong Kong market. The goal was to retain the softness and intimacy of the international poster while creating a Chinese title that reads naturally on screen and in print.
Approach
- Studied the original Latin wordmark and extracted its cues: gentle contrast, rounded terminals, open spacing.
- Drew a custom Chinese logotype for 《我的五步男朋友》with softened corners and simplified junctions to echo the film’s tone.
- Re-set headline, pull-quotes, credits and date in Traditional Chinese, adjusting hierarchy and spacing to match the original layout.
- Prepared motion and static assets for trailer cards and OOH screens, keeping colour and rhythm consistent with the key art.
Deliverables
Chinese title lock-up, poster adaptation, type detail spec, trailer supers, and MTR videowall assets.
Image notes
1. International vs Chinese poster — comparison of layout, hierarchy and new title.
2. Localised one-sheet — final print application.
3. Custom Chinese title — standalone lock-up.
4. Title detail — rounded terminals and simplified joins.
5. Trailer frame — title and date treatment for YouTube.
6. MTR videowall — motion adaptation for station screens.
《我的五步男朋友》香港版在地化（Five Feet Apart）
簡介
把國際版海報和片名在地化為繁體中文，保留原作的溫度與距離感，同時讓中文字在海報與影片裡讀起來自然順暢。
把國際版海報和片名在地化為繁體中文，保留原作的溫度與距離感，同時讓中文字在海報與影片裡讀起來自然順暢。
做法
- 觀察原英文標誌的特徵：輕微對比、圓角端點、寬鬆字距。
- 以此為基礎繪製《我的五步男朋友》中文片名，弱化轉折、圓潤收筆，呼應電影氣質。
- 重新排版中文標語、影評語、演職員與上映資訊，調整資訊層級與間距。
- 產出預告片片頭片尾與戶外螢幕版，確保色彩與節奏一致。
交付
中文片名組版、海報改編、字形細節規範、預告片字幕圖卡、地鐵月台螢幕素材。
中文片名組版、海報改編、字形細節規範、預告片字幕圖卡、地鐵月台螢幕素材。
圖片說明
1）國際版與中文海報對照。
2）最終中文海報印刷成品。
3）中文標誌獨立展示。
4）字形細節特寫。
5）YouTube 預告片畫面。
6）地鐵站視覺牆動態應用。
1）國際版與中文海報對照。
2）最終中文海報印刷成品。
3）中文標誌獨立展示。
4）字形細節特寫。
5）YouTube 預告片畫面。
6）地鐵站視覺牆動態應用。
Credit
Client: Bravos Pictures Limited
Role: Type Designer, Video editor
Role: Type Designer, Video editor
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Contact Roy Chan at roychancch@gmail.com
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More about us on moodmenfont.com
Contact Roy Chan at roychancch@gmail.com
Follow us on Behance | Instagram |
More about us on moodmenfont.com
